Every now and then, something unexpected reminds you why thoughtful design still matters.
Recently, a LinkedIn post by marketing expert Lottie Unwin sparked a conversation about FOLI that reached more than 1,000 people. What caught people's attention wasn't a new product launch or a marketing campaign, but the way our three bottles sit together as one complete collection.
Many commented that buying a single bottle almost felt incomplete. Others described the collection as something they would proudly leave on display in their kitchen or bring to the table when entertaining.
Reading those conversations was incredibly rewarding because they reflected exactly what inspired FOLI from the very beginning.
Designed to belong together
FOLI was never intended to be three separate products.
The collection was designed as a complete dining experience, bringing together Premium Extra Virgin Olive Oil, Classic French Dressing and Mature Balsamic Vinegar from Modena. Each bottle has its own place, but together they become part of the same ritual of preparing, serving and sharing food.
The packaging was carefully considered to reflect that idea. Rather than creating three individual bottles competing for attention, we wanted them to feel connected. A collection that belongs together on the kitchen worktop, on the dining table and, most importantly, at the centre of moments shared with family and friends.
It is a simple idea, but one rooted in how we believe food should be enjoyed.
Inspired by a French way of dining
As a French woman living in Britain, I often found myself searching for the flavours I had grown up with.
While there were countless bottles of olive oil and balsamic vinegar available, finding a premium French dressing made with carefully selected ingredients was surprisingly difficult. More importantly, I couldn't find a collection that reflected the experience of dining rather than simply the act of cooking.
FOLI was created to change that.
The collection celebrates a slower approach to food. One where quality ingredients, thoughtful presentation and good company matter just as much as the meal itself. Whether it's a quiet lunch in the garden, a family dinner or friends gathered around the table, those are the moments that inspired every decision behind the brand.
Beautiful outside. Exceptional inside.
Of course, design is only part of the story.
Whilst the bottles often start the conversation, what matters most is what's inside them.
Our antioxidant-rich premium Extra Virgin Olive Oil is selected for its distinctive flavour and quality. Our Classic French Dressing is crafted using carefully chosen ingredients to bring balance and freshness to everyday salads. Our Mature Balsamic Vinegar is produced in Modena, Italy, where traditional methods continue to define authentic balsamic.
Every product has been chosen with the same attention to detail that shaped the collection itself.
Because beautiful packaging may encourage someone to pick up the bottle for the first time, but exceptional ingredients are what encourage them to come back.
A conversation we're grateful for
Seeing so many people discussing FOLI reminded us that thoughtful design still has the power to create genuine conversation.
Alongside the kind words came thoughtful questions about the products, the inspiration behind the collection and the story of the brand itself. Those conversations are invaluable. They encourage us to continue refining what we do while introducing more people to the values that have always guided FOLI.
We're incredibly grateful to everyone who has discovered the collection, shared their thoughts or welcomed FOLI to their table.
The bottles may have started the conversation, but our ambition has always been much bigger than packaging alone.
It's about creating products that bring flavour, simplicity and style to everyday dining, while celebrating the joy of gathering with the people who matter most.
Gather with love. Dress with style.